Blog
Analysis and trends from the supplement market.
Amazon Supplement Trends 2026: 50 Products With Strong Traction and Low Meta Ad Pressure
Amazon Europe supplement products gaining traction in 2026, matched against active Facebook and Instagram ads. Observed Amazon "bought in past month" data; top 10 published.
7 Best Competitive Intelligence Tools for Supplement Brands in 2026
Compare supplement competitive intelligence tools and market intelligence software: RavenBI, Similarweb, Meta Ad Library, Keepa, Minea, Google Trends and research reports.
European Supplement Trends 2027: 25 Ingredients, Categories and Product Formats to Watch
2027 supplement industry trends in Europe: 25 trending ingredients and product formats, based on observed search demand, Meta ads, Amazon movement and EU claims context.
We analysed over 100,000 supplement ads. Here's what the market-leading brands have in common.
Growing brands don't reinvent marketing — they repeat the same patterns. Why generic lists don't help, and how to find the problems, hooks and offers that matter in your category in RavenBI.
Supplement Market Report 2026: the categories accelerating, the rising ingredients — and the opportunities most brands still don't see
A dated market snapshot — plus the guide to the live version: where to find, in RavenBI, the tables recalculated daily for your market.
How to validate a product before investing €50,000 in inventory
Most supplement brands don't fail because of a bad product — they fail because they picked the wrong one. A 9-step market validation guide, with the concrete tools for each step.