Know what's happening in the supplement market — before everyone else.
Monitor every important move across the supplement market — from ads and products to ingredients, pricing and emerging trends — so you can make better decisions every morning.
Live market pulse
What the engine detected in the last few hours — across all seven markets. Brand names hidden.
Everything the supplement industry did in the last week. In one place.
The window closes two days back.
One command center for the entire market.
Seven radars, one picture — from the product that sells, through the funnel, to the demand behind it.
The previews inside the cards are illustrative examples — you see the live data for your market inside the app.
Product Radar
Which competitor products are climbing — who else sells them, with which hero ingredient and claim, and how they're promoted. From real data, not guesswork.
Trend Signals
Which ingredients and categories are running hot or cooling off — from real ad and search data, never guessed.
Ad Radar
The live ads pushing the winning products — deduplicated by creative, ranked by reach and runtime. The evidence behind what sells.
Demand Radar
Search demand vs. ad supply — the arbitrage map: where demand is rising but no one is advertising yet.
Funnel Radar
Reconstruct how competitors convert: landing pages, offer structures, subscription and CRO tactics.
Weekly Reports
A decision-oriented intelligence brief — the moves, the opportunities, the next step. Not another dashboard.
Watchlist & Alerts
Follow any brand, any product, any ingredient. Ramp-ups, launches and pull-backs arrive in the daily email.
Intelligence where you work.
RavenBI comes to you — not the other way around. Not another tool you have to open every day.
Weekly email brief
Your market's most important moves and opportunities — in your inbox every Monday, read in two minutes.
Regulatory early warning
EU authorisations, new health claims, and restrictions — detected the day they are published in the Official Journal, including the market impact for your formulas.
Daily email alerts
Every move of a watched brand, product or ingredient arrives in a daily email, sent in the morning.
RavenBI in two minutes.
From the first signal to the final decision — a quick tour of the platform.
Every role gets a sharper view.
The previews inside the cards are illustrative examples — you see the live data for your market inside the app.
Spot the threat — and the opportunity — first.
Know the same day a competitor ramps up, the week a category turns, and inside the window before it closes.
- Alerts on scaling & retreat
- Category momentum, size-aware
- Claim-anchored launch opportunities
Adopt the angles that already work.
Stop guessing. See the winning hooks, offers, and creatives in your category — and the funnels behind them.
- Top ads by reach & velocity
- Winning hooks, offers & emotions
- Full funnel & CRO breakdowns
Find the gap before the market does.
Surface ingredients with rising demand and thin supply — plus the EFSA claim carriers that make a formula defensible.
- Rising ingredients, little competition
- Cross-market gaps
- Claim-anchored formula ideas
Find what actually makes money.
See the hero products behind every brand, the ads that have been scaling for months, and the funnels that actually sell — before you risk your own budget.
- Hero products with Winning Score
- Winning ads: reach × longevity
- Funnel & pricing intelligence that converts
Write creatives based on what provably runs.
Ads in the market are classified by hook, angle, emotional trigger and format. See which creatives have been scaling for months — longevity is the strongest public signal that a brand has reasons to keep a creative alive — and which formats nobody is using yet.
- Ad DNA: hook · angle · emotion
- Longevity as proof: your swipe file of winners
- Underused formats = your differentiation
Turn Amazon demand into your product roadmap.
RavenBI taps into licensed Amazon data so you see where traction is building in real time – not months later in a P&L. Spot the products, formats and ingredients buyers are actually choosing.
- Track movers: products climbing in rank, accelerating in reviews or driven by price changes.
- Find categories that are heating up and decide what to launch, restock or reformulate first.
- Follow specific brands & ASINs and get a signal whenever rank, reviews or price start shifting.
Anchor bold formulas in authorised claims, not guesswork.
RavenBI connects the official EFSA list to what competitors actually ship – you see which vitamins/minerals carry authorised claims and how they’re paired with botanical heroes in winning products and ads.
- Filter directly on authorised claims from the EFSA register.
- Map each botanical hero to the carrier that unlocks a claim.
- Spot “naked” botanicals without a carrier as compliance whitespace.
Every signal ends in a recommendation.
RavenBI doesn't hand you charts to interpret. It reads the market like an analyst — and tells you the move, with the evidence and confidence behind it.
One plan. Every feature.
No feature tiers — every plan includes everything. You only pay for markets and users. Monthly or annual — cancel anytime.
- 1 user · 1 market
- All radars, reports & exports
- Watchlist, alerts & weekly report
- 1 user · 1 market
- All radars, reports & exports
- Cancel monthly
- 1 user · 6 markets: DACH (Germany/Austria/Switzerland), UK, France, Spain, Italy, Romania
- All radars, reports & exports
- USA not included; add for +€49/month
Applies to all plans — add anytime.
Frequently asked questions.
What makes this different from looking at competitors’ ads myself?+
The ad is the last link, not the object of the analysis. We start from the product: what each brand sells, with which hero ingredient, at which dose and at which price — then we connect the product to how it is promoted, on the channels where it appears. That shows you the movement, not the snapshot: which categories are growing, which ingredients are entering new formulations, who is pushing a product and who is pulling it. An ad library shows you an ad. We tell you what is changing in the market, and where the change comes from.
Do you cover my category and my competitors?+
We systematically monitor the supplement brands in every market we sell — from over 150 in Romania to over 700 in the UK — and new ones enter the radar the moment they start running supplement ads.
Where does the data come from — and how accurate is it?+
From publicly visible ads and aggregated search data — we do not build consumer profiles and do not track individuals across services or devices. Every number has a verifiable base, and catalogue templates that inflate counts are filtered out. We do not invent predictions.
How much time does it take me daily?+
You get the market pulse in ~10 minutes: open it and see what changed and what deserves action. Alerts on the brands you follow arrive by email, and on Monday you get the week's summary. And when you prepare a move, there is depth — ads, funnels, prices, each competitor's history.
Can I see RavenBI first?+
Yes — the tour above runs on the same database as the product and changes with the market, and the two-minute video shows it end to end. And the Pro plan is also available monthly, cancel anytime. Want to see it on your own category? Try it free for 3 days — card required, €0 today, full access from minute one.
Can I change my mind? How do I cancel?+
The monthly plan can be cancelled anytime, by yourself, from your account — no calls, no notice periods. When you come back, your market is up to date: the engine kept watching it while you were away.
Which markets does RavenBI cover?+
Live: DACH (Germany, Austria, Switzerland), Romania, the UK, France, Spain, Italy and the US. Your first market is included; each additional one is €49/month.
How fresh is the data?+
Most brands are re-synced within 48 hours, and the signals are recomputed at day level. Day-level signals, not monthly snapshots.
Do you really see competitors’ formulations and ingredients?+
Yes — from what they publish themselves. We read the ingredient list on the product page: the substance, the chemical form (citrate rather than oxide, for example) and the dose, where it is stated. We connect that to the product, the price and the messages it is sold with. From there you can see what matters for a formulation decision: which ingredients keep appearing in your category, which forms and doses are becoming standard, and where the products that use them sit on price. Communication rules differ from market to market, so where it is relevant we also flag the regulatory context of that particular market.
How accurate is the data — and what do you do when a figure cannot be known?+
Every figure has a countable basis and can be opened down to the rows behind it. When something cannot be known with certainty, we do not estimate it to fill a gap — we mark it as such, or we do not show it at all. Where we do work with estimates — ad spend, for example — they are labelled as estimates, and the basis is in the methodology. We would rather leave a field empty than show a number that looks precise and is not.
Will my competitors notice that I’m tracking them?+
We regularly fetch brands’ public landing and product pages on our own infrastructure to read content, prices, and offers. These requests follow our own schedule and are completely decoupled from what you view in RavenBI; nothing we send includes your or your organization’s identity. A competitor can see in their logs that a crawler accessed their public pages, but can’t know it’s you or that you’re using RavenBI.
Built by operators, for operators.
Big supplement corporations have entire market intelligence teams. Small and mid-sized brands have a gut feeling. RavenBI closes that gap — and gives every brand the same market view as the big players.
The team behind RavenBI comes from inside the industry — 20+ years in the supplement market. And we use this tool every day on our own brands, to grow our own results.
We build an intelligence terminal for a single industry and make it unbeatably good at it.
Supplements only. Not a generic tool that does everything halfway.
Every number has a base. No made-up forecasts.
We deliver the move, not just the chart.
Fresh daily. What counted yesterday still counts today.
Get sharper, week after week.
Analyses, trends, and playbooks from the supplement market — free, even without an account.
From the Blog
All articles →We analysed over 100,000 supplement ads. Here's what the market-leading brands have in common.
Supplement Market Report 2026: the categories accelerating, the rising ingredients — and the opportunities most brands still don't see
How to validate a product before investing €50,000 in inventory
Guides
All guides →Stop guessing what the market is doing.
RavenBI is available instantly: create your account, pick a plan — and you're in. The first 3 days are free; you're only charged after that. Cancel within the 3 days and you pay nothing.
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