RavenBI combines publicly accessible information, licensed third-party data and proprietary estimates, classifications and derived signals. This page explains the limits of what those numbers mean.
For how we produce them, see Data Methodology.
Advertising spend estimates are modelled from observed reach and do not represent advertiser-reported expenditure. Marketplace sales estimates are directional and are not audited sales figures.
Where RavenBI shows an estimate, it is labelled as such and, wherever the sample supports it, accompanied by a range rather than a single number.
Winner, Momentum, Opportunity, Threat and similar scores are RavenBI constructs. They are not industry standards and are not comparable to similarly named metrics from other providers. Their meaning is defined solely by our published methodology.
Classifications, summaries and interpretations produced by language models should be verified against the underlying source text, which RavenBI makes available wherever the interface offers it.
RavenBI observes what its sources expose. Sources change their access policies, restrict their interfaces and delay their data without notice. The absence of an advertisement, brand or product in RavenBI does not establish that it does not exist.
An advertisement that ran for ninety days may stop tomorrow. A rising ingredient may reverse. RavenBI describes what has happened; it does not forecast what will.
Unless expressly stated otherwise, RavenBI analysis is independently produced and is not sponsored, endorsed or approved by the companies analysed.
The appearance of a company, brand, product, advertisement or trademark within RavenBI is for identification, research and analytical purposes and does not imply affiliation with or endorsement by that company.
We have no authority to provide information or make statements on behalf of the companies analyzed, and the materials in RavenBI have not been authorized or approved by them.
RavenBI does not provide legal, regulatory, medical, nutritional, financial or investment advice.
Outputs relating to regulatory frameworks — including analysis of health claims under Regulation (EC) No 1924/2006 — are informational only. RavenBI identifies whether a matching authorised claim was found in the sources it consults. It does not determine legality, and it is not a substitute for advice from a qualified professional or for a determination by a competent authority.
RavenBI provides decision support. It does not guarantee business outcomes, and it should not be the sole basis for a material business, advertising, product, procurement or regulatory decision.
If a figure or classification appears incorrect, please report it. We check every report against the original source.