Zinc on the European supplement market
Most ingredient pages tell you what Zinc is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 12,328 Zinc products from 1,666 brands across the EU and US. 586 brands advertise it on Meta right now, and new-ad activity cooled 24% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €29.
New Zinc ads launched per month on Meta — last 6 months.
How brands use Zinc, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2,598 | 239 | 1,376 | 99 | €29.99 |
| United Kingdom | 2,460 | 312 | 263 | 23 | £25.99 |
| France | 754 | 166 | 831 | 93 | €30.00 |
| Italy | 1,023 | 172 | 619 | 79 | €24.90 |
| Spain | 985 | 181 | 575 | 73 | €27.98 |
| Romania | 1,531 | 111 | 661 | 62 | 99.00 RON |
| United States | 775 | 200 | 129 | 30 | $36.00 |
| Austria | 398 | 64 | 483 | 32 | €29.95 |
Who is on the shelf right now
Top brands by number of Zinc products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Zinc | 5,866 |
| Zinc Citrate | 1,799 |
| Zinc Gluconate | 1,713 |
| Zinc Bisglycinate | 1,474 |
| Zinc Oxide | 607 |
| Zinc Sulfate | 455 |
Regulatory & positioning
| Botanical source | Zinc |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | immunity, beauty, mens health |
Where Zinc shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Zinc?
Zinc is a mineral commonly used in dietary supplements. It is an essential trace element involved in numerous physiological processes. Zinc is frequently included in formulations marketed for immunity, beauty, and men’s health. It appears in various supplement forms, including tablets, capsules, lozenges, and gummies. Zinc can be combined with other vitamins and minerals or used as a standalone ingredient. Its versatility makes it a popular choice in multivitamins, immune support blends, and products targeting skin health and male wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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