Zeolite on the European supplement market
Most ingredient pages tell you what Zeolite is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 58 Zeolite products from 31 brands across the EU and US. 11 brands advertise it on Meta right now, and new-ad activity cooled 4% in the last 30 days. Switzerland shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €42.
New Zeolite ads launched per month on Meta — last 6 months.
How brands use Zeolite, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 12 | 6 | 15 | 4 | €44.90 |
| United Kingdom | 5 | 5 | 4 | 1 | — |
| Italy | 9 | 5 | 3 | 2 | €39.00 |
| Romania | 11 | 8 | 1 | 1 | 58.50 RON |
| United States | 19 | 6 | 5 | 2 | $105.00 |
| Switzerland | 2 | 1 | 75 | 1 | — |
Who is on the shelf right now
Top brands by number of Zeolite products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Volcanic rock, volcanic sand; Cleanolina, Vulkansand, Clinoptilolith, ziemia wulkaniczna, (premium) | 12 |
| Zeolite (PMA activated) | 9 |
| Zeolite (clinoptilolite micronized) | 6 |
| Zeolite | 6 |
| Volcanic rock, volcanic sand; Cleanolina, Vulkansand, Clinoptilolith, ziemia wulkaniczna, (PMA) | 5 |
| Volcanic rock, volcanic sand; Cleanolina, Vulkansand, Clinoptilolith, ziemia wulkaniczna, (ultrafine activated) | 5 |
Regulatory & positioning
| Botanical source | Zeolite |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | liver health, immunity |
Where Zeolite shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Zeolite?
Zeolite is a naturally occurring mineral composed of microporous aluminosilicate compounds. It is commonly incorporated in dietary supplements as a mineral-based ingredient. Zeolite is used in products marketed for liver health and immunity, often valued for its adsorptive properties. It appears in formulations targeting detoxification and general wellness. Its inclusion is typically aimed at supporting the overall profile of mineral content in supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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