Zeaxanthin on the European supplement market
Most ingredient pages tell you what Zeaxanthin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 325 Zeaxanthin products from 189 brands across the EU and US. 21 brands advertise it on Meta right now, and new-ad activity grew 75% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €35.
New Zeaxanthin ads launched per month on Meta — last 6 months.
How brands use Zeaxanthin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 48 | 29 | 16 | 5 | €29.78 |
| United Kingdom | 73 | 38 | 18 | 2 | £26.55 |
| France | 20 | 15 | 2 | 1 | €35.93 |
| Italy | 15 | 10 | 6 | 2 | €24.00 |
| Spain | 27 | 19 | 4 | 2 | €33.98 |
| Romania | 55 | 21 | 1 | 1 | 106.50 RON |
| United States | 53 | 32 | 4 | 3 | $42.40 |
| Austria | 9 | 6 | — | — | €49.00 |
Who is on the shelf right now
Top brands by number of Zeaxanthin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Zeaxantină | 308 |
| Zeaxantina (meso-) | 4 |
| Zeaxantina Extract | 3 |
| Zeaxantina (RR-zeaxanthin) | 3 |
| Zeaxantina (complex) | 3 |
| Zeaxantina (esters) | 2 |
Regulatory & positioning
| Botanical source | Zeaxanthin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | eye health |
Where Zeaxanthin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Zeaxanthin?
Zeaxanthin is a carotenoid pigment classified as a plant-derived antioxidant. It is commonly found in green leafy vegetables and certain fruits. In the supplement industry, zeaxanthin is primarily used in formulations marketed for eye health, often combined with other carotenoids such as lutein. It is included in products targeting visual wellness and may be present in multivitamin complexes, specialized eye health blends, and nutraceuticals focusing on antioxidant support. Zeaxanthin’s role as a naturally occurring pigment makes it a popular ingredient in supplements aimed at maintaining eye-related nutritional profiles.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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