Yerba Mate on the European supplement market
Most ingredient pages tell you what Yerba Mate is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 443 Yerba Mate products from 202 brands across the EU and US. 22 brands advertise it on Meta right now, and new-ad activity cooled 74% in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €31.
New Yerba Mate ads launched per month on Meta — last 6 months.
How brands use Yerba Mate, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 70 | 26 | 123 | 2 | €34.90 |
| United Kingdom | 53 | 26 | — | — | £34.99 |
| France | 50 | 22 | 6 | 5 | €39.99 |
| Italy | 69 | 31 | 5 | 4 | €28.00 |
| Spain | 40 | 26 | 17 | 4 | €24.99 |
| Romania | 116 | 39 | 3 | 3 | 65.95 RON |
| United States | 15 | 10 | 1 | 1 | $28.00 |
| Austria | 8 | 6 | — | — | €27.40 |
Who is on the shelf right now
Top brands by number of Yerba Mate products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract de frunze de yerba mate | 192 |
| Yerba mate | 67 |
| Yerba mate (concentrate fluid) | 45 |
| Yerba mate Extract | 33 |
| Yerba mate (green mate) | 33 |
| Ilex paraguariensis A. ST.-Hil. | 30 |
Regulatory & positioning
| Botanical source | Ilex paraguariensis |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, urinary kidney |
No EFSA-authorized health claim exists for Yerba Mate, yet brands market it for weight loss, urinary kidney — the gap between claim and positioning is itself a competitive signal.
Where Yerba Mate shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Yerba Mate?
Yerba Mate (Ilex paraguariensis) is a plant-based botanical extract derived from the leaves of a South American holly species. It contains naturally occurring compounds such as xanthines, polyphenols, and saponins. Yerba Mate is commonly used in dietary supplements formulated for weight management and urinary or kidney health. Its inclusion in formulations is often aimed at products marketed for energy enhancement, metabolic support, or detoxification, though these uses are descriptive of product positioning rather than direct claims.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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