Yeast on the European supplement market
Most ingredient pages tell you what Yeast is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 269 Yeast products from 133 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €28.
New Yeast ads launched per month on Meta — last 6 months.
How brands use Yeast, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 55 | 21 | 12 | 1 | €42.80 |
| United Kingdom | 75 | 34 | — | — | £25.00 |
| France | 27 | 17 | — | — | €28.00 |
| Italy | 22 | 14 | 6 | 2 | €22.90 |
| Spain | 32 | 13 | — | — | €17.47 |
| Romania | 24 | 15 | 1 | 1 | 44.70 RON |
| United States | 12 | 8 | — | — | $30.34 |
| Austria | 6 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Yeast products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Drojdie (1,3/1,6) | 143 |
| Drojdie (beta-glucan) | 15 |
| Drojdie (live probiotics) | 13 |
| Brewer's Yeast | 11 |
| Drojdie (inactivated) | 9 |
| Drojdie (revivable) | 8 |
Regulatory & positioning
| Botanical source | Saccharomyces cerevisiae |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, gut health |
No EFSA-authorized health claim exists for Yeast, yet brands market it for immunity, gut health — the gap between claim and positioning is itself a competitive signal.
Where Yeast shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Yeast?
Yeast (Saccharomyces cerevisiae) is a type of single-celled fungus commonly used as a nutritional ingredient in dietary supplements. It is often included for its content of B-vitamins, minerals, and proteins. Yeast is typically found in products marketed for immunity and gut health, as well as in general wellness formulations. It can be used in various supplement forms, including powders, tablets, and capsules, either as a whole-cell ingredient or in processed extracts. Its versatility makes it a common choice for formulators targeting multiple consumer segments.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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