Yarrow on the European supplement market
Most ingredient pages tell you what Yarrow is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 574 Yarrow products from 160 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €26.
New Yarrow ads launched per month on Meta — last 6 months.
How brands use Yarrow, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 109 | 31 | 4 | 2 | €39.95 |
| United Kingdom | 30 | 17 | — | — | £28.75 |
| France | 27 | 16 | — | — | €16.85 |
| Italy | 21 | 9 | 3 | 1 | €21.45 |
| Spain | 20 | 8 | — | — | €23.97 |
| Romania | 297 | 43 | 6 | 3 | 39.77 RON |
| United States | 20 | 9 | — | — | $23.27 |
| Austria | 9 | 4 | — | — | €28.90 |
Who is on the shelf right now
Top brands by number of Yarrow products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Coada-șoricelului | 238 |
| Coada-șoricelului (tincture) | 60 |
| Achillea millefolium L. | 43 |
| Coada-șoricelului Extract (press juice) | 32 |
| Yarrow Essential Oil | 21 |
| Coada-șoricelului (flower) | 21 |
Regulatory & positioning
| Botanical source | Achillea millefolium |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health |
No EFSA-authorized health claim exists for Yarrow, yet brands market it for womens health — the gap between claim and positioning is itself a competitive signal.
Where Yarrow shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Yarrow?
Yarrow (Achillea millefolium) is a botanical extract derived from a flowering plant commonly found in temperate regions. It is used in dietary supplements primarily formulated for women’s health, often included in blends targeting hormonal balance and menstrual wellness. As a plant-based ingredient, yarrow is valued for its traditional use and botanical profile. It is commonly incorporated into herbal supplement lines and natural health products, appealing to consumers seeking plant-derived formulations. Yarrow extract is typically standardized for specific phytochemicals to ensure consistency in supplement manufacturing.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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