Wood Ear Mushroom on the European supplement market
Most ingredient pages tell you what Wood Ear Mushroom is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 43 Wood Ear Mushroom products from 24 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €34.
How brands use Wood Ear Mushroom, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 16 | 7 | — | — | €34.40 |
| United Kingdom | 9 | 5 | — | — | £31.90 |
| France | 1 | 1 | — | — | — |
| Italy | 3 | 3 | — | — | — |
| Romania | 3 | 1 | — | — | — |
| United States | 4 | 2 | — | — | — |
| Switzerland | 2 | 1 | — | — | — |
| Poland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Wood Ear Mushroom products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Auricularia | 25 |
| Auricularia auricula-judae | 15 |
| Auricularia | 3 |
Regulatory & positioning
| Botanical source | Auricularia auricula-judae |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Wood Ear Mushroom, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Wood Ear Mushroom shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Wood Ear Mushroom?
Wood Ear Mushroom (Auricularia auricula-judae) is a botanical extract derived from an edible fungus commonly used in traditional culinary and herbal applications. It is classified as a fungal polysaccharide source and is often included in dietary supplements. This ingredient is typically found in formulations marketed for immunity and longevity. Wood Ear Mushroom extracts are used in various supplement formats, including capsules, powders, and functional blends, targeting consumers interested in natural botanical ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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