Witch Hazel Complex on the European supplement market
Most ingredient pages tell you what Witch Hazel Complex is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 71 Witch Hazel Complex products from 54 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Austria shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €17.
New Witch Hazel Complex ads launched per month on Meta — last 6 months.
How brands use Witch Hazel Complex, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 9 | 7 | — | — | €15.13 |
| United Kingdom | 2 | 2 | — | — | — |
| France | 13 | 10 | 1 | 1 | €16.07 |
| Italy | 19 | 11 | 1 | 1 | €17.99 |
| Spain | 8 | 7 | — | — | €17.99 |
| Romania | 10 | 9 | — | — | 41.45 RON |
| United States | 3 | 3 | — | — | — |
| Austria | 3 | 2 | 48 | 1 | — |
Who is on the shelf right now
Top brands by number of Witch Hazel Complex products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Witch Hazel Water | 38 |
| Witch Hazel Blend | 15 |
| Witch Hazel Water | 6 |
| Witch Hazel Water | 5 |
| Witch Hazel | 2 |
| Witch Hazel | 2 |
Regulatory & positioning
| Botanical source | Hamamelis virginiana, Ruscus aculeatus, Melilotus officinalis, Achillea millefolium, Cuscuta epithymum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Witch Hazel Complex, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Witch Hazel Complex shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Witch Hazel Complex?
Witch Hazel Complex is a botanical extract blend derived from Hamamelis virginiana, Ruscus aculeatus, Melilotus officinalis, Achillea millefolium, and Cuscuta epithymum. This plant-based ingredient is commonly incorporated into dietary supplements and topical formulations. It is used in products marketed for beauty, often included for its botanical origin and traditional use in skin-related applications. The complex is valued for its natural composition and synergy of multiple plant extracts, appealing to formulators seeking plant-derived components in their beauty supplement lines.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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