Willow Bark on the European supplement market
Most ingredient pages tell you what Willow Bark is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 30 Willow Bark products from 24 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
How brands use Willow Bark, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 3 | — | — | — |
| United Kingdom | 2 | 2 | — | — | — |
| France | 3 | 1 | 1 | 1 | — |
| Italy | 1 | 1 | — | — | — |
| Spain | 3 | 3 | — | — | — |
| Romania | 15 | 11 | — | — | 43.00 RON |
| United States | 1 | 1 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Willow Bark products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Salix sp. | 13 |
| Coajă de Salcie Extract | 13 |
| Coajă de Salcie (cortex) | 2 |
| Coajă de Salcie (pollen) | 1 |
| Coajă de Salcie (bark) | 1 |
Regulatory & positioning
| Botanical source | Salix sp. |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | joint health |
No EFSA-authorized health claim exists for Willow Bark, yet brands market it for joint health — the gap between claim and positioning is itself a competitive signal.
Where Willow Bark shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Willow Bark?
Willow Bark (Salix sp.) is a botanical extract derived from the bark of various willow tree species. It is commonly incorporated into dietary supplements, particularly those marketed for joint health. The extract contains naturally occurring compounds such as salicylates, which contribute to its characteristic profile. Willow Bark is used in formulations aiming to address discomfort associated with physical activity or aging. It is often found in combination with other plant extracts and nutrients targeting musculoskeletal support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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