Wild Yam on the European supplement market
Most ingredient pages tell you what Wild Yam is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 218 Wild Yam products from 127 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €30.
New Wild Yam ads launched per month on Meta — last 6 months.
How brands use Wild Yam, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 50 | 28 | 1 | 1 | €29.94 |
| United Kingdom | 59 | 27 | — | — | £40.98 |
| France | 10 | 8 | 1 | 1 | €29.99 |
| Italy | 20 | 15 | 18 | 3 | €34.95 |
| Spain | 11 | 8 | — | — | €30.90 |
| Romania | 11 | 8 | — | — | 102.25 RON |
| United States | 27 | 12 | — | — | $26.99 |
| Austria | 7 | 6 | — | — | €25.80 |
Who is on the shelf right now
Top brands by number of Wild Yam products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Iarba șarpelui Extract | 102 |
| Yam sălbatic | 25 |
| Wild Yam Rhizomes | 24 |
| Iarba șarpelui (root powder) | 23 |
| Iarbă de șarpe (root powder) | 15 |
| Iarbă de șarpe Extract | 13 |
Regulatory & positioning
| Botanical source | Dioscorea villosa |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, hormonal |
No EFSA-authorized health claim exists for Wild Yam, yet brands market it for womens health, hormonal — the gap between claim and positioning is itself a competitive signal.
Where Wild Yam shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Wild Yam?
Wild Yam (Dioscorea villosa) is a botanical extract derived from the root of a climbing vine native to North America. It is classified as a plant-based ingredient commonly used in dietary supplements. Wild Yam extract is frequently included in formulations marketed for women’s health and hormonal balance. It is often found in products targeting these areas due to its traditional use and phytochemical profile. The ingredient is typically standardized for its content of steroidal saponins, which are considered key constituents in such applications.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access