Wild Thyme on the European supplement market
Most ingredient pages tell you what Wild Thyme is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 146 Wild Thyme products from 37 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €20.
New Wild Thyme ads launched per month on Meta — last 6 months.
How brands use Wild Thyme, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 3 | — | — | €22.50 |
| United Kingdom | 1 | 1 | — | — | — |
| France | 6 | 2 | — | — | €16.80 |
| Italy | 4 | 3 | — | — | — |
| Romania | 125 | 24 | 4 | 3 | 37.12 RON |
| Poland | 1 | 1 | — | — | — |
| Hungary | 3 | 2 | — | — | — |
| BG | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Wild Thyme products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cimbrişor | 42 |
| Cimbrisor Extract | 38 |
| Cimbrișor (herb) | 24 |
| Thyme | 11 |
| Wild Thyme Essential Oil | 11 |
| Cimbrișor Oxid | 8 |
Regulatory & positioning
| Botanical source | Thymus serpyllum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, gut health |
No EFSA-authorized health claim exists for Wild Thyme, yet brands market it for respiratory, gut health — the gap between claim and positioning is itself a competitive signal.
Where Wild Thyme shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Wild Thyme?
Wild Thyme (Thymus serpyllum) is a botanical extract derived from a low-growing perennial herb. It is commonly included in dietary supplements formulated for respiratory and gut health. As a plant-based ingredient, Wild Thyme contains various phytochemicals such as essential oils and flavonoids. It is typically used in herbal blends and natural formulations targeting respiratory wellness and digestive support. Wild Thyme is valued for its aromatic properties and is often combined with other botanical extracts in supplement products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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