Wild Pansy on the European supplement market
Most ingredient pages tell you what Wild Pansy is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 121 Wild Pansy products from 44 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €35.
How brands use Wild Pansy, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 4 | — | — | €21.83 |
| United Kingdom | 3 | 2 | — | — | — |
| France | 8 | 5 | — | — | €48.25 |
| Italy | 4 | 4 | — | — | — |
| Spain | 2 | 1 | — | — | — |
| Romania | 95 | 25 | 15 | 2 | 38.59 RON |
| Poland | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Wild Pansy products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract de Trei-frați-pătați | 38 |
| Wild Pansy Extract | 29 |
| Trei-frați-pătați Extract | 14 |
| Trei-frați-pătați | 10 |
| Wild Pansy Hydrolysate | 7 |
| Trei-frați-pătați (tincture) | 6 |
Regulatory & positioning
| Botanical source | Viola tricolor |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty, respiratory, gut health |
No EFSA-authorized health claim exists for Wild Pansy, yet brands market it for beauty, respiratory, gut health — the gap between claim and positioning is itself a competitive signal.
Where Wild Pansy shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Wild Pansy?
Wild Pansy (Viola tricolor) is a botanical extract derived from a flowering plant known for its diverse phytochemical profile, including flavonoids and saponins. It is commonly incorporated into dietary supplements, particularly those marketed for beauty, respiratory, and gut health applications. As a plant-based ingredient, Wild Pansy is valued for its traditional use in herbal formulations and is often included in products aiming to provide natural botanical support within complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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