Wild Carrot on the European supplement market
Most ingredient pages tell you what Wild Carrot is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 375 Wild Carrot products from 153 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €25.
New Wild Carrot ads launched per month on Meta — last 6 months.
How brands use Wild Carrot, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 37 | 25 | 19 | 2 | €41.00 |
| United Kingdom | 225 | 47 | — | — | £24.99 |
| France | 10 | 10 | — | — | €16.90 |
| Italy | 10 | 8 | — | — | €20.65 |
| Spain | 9 | 6 | 1 | 1 | €23.91 |
| Romania | 18 | 11 | 1 | 1 | 73.00 RON |
| United States | 27 | 21 | — | — | $39.99 |
| Austria | 4 | 3 | 3 | 2 | €21.00 |
Who is on the shelf right now
Top brands by number of Wild Carrot products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Morcov sălbatic (fresh freeze dried) | 169 |
| Morcov (concentrate) Extract | 83 |
| Carrot Juice | 36 |
| Morcov sălbatic (grits) | 14 |
| Carrot | 11 |
| Morcov sălbatic | 8 |
Regulatory & positioning
| Botanical source | Daucus carota |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | eye health, beauty |
No EFSA-authorized health claim exists for Wild Carrot, yet brands market it for eye health, beauty — the gap between claim and positioning is itself a competitive signal.
Where Wild Carrot shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Wild Carrot?
Wild Carrot (Daucus carota) is a botanical extract derived from the root or seeds of the plant. It is commonly incorporated into dietary supplements focused on eye health and beauty due to its content of carotenoids and other phytochemicals. Wild Carrot extracts are used in formulations such as antioxidant blends, skin health supplements, and vision-support products. The ingredient is valued for its natural origin and compatibility with plant-based supplement lines.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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