White Mulberry on the European supplement market
Most ingredient pages tell you what White Mulberry is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 201 White Mulberry products from 103 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €44.
New White Mulberry ads launched per month on Meta — last 6 months.
How brands use White Mulberry, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 47 | 11 | — | — | €49.98 |
| United Kingdom | 11 | 8 | — | — | £39.50 |
| France | 10 | 10 | — | — | €39.90 |
| Italy | 31 | 18 | 6 | 4 | €39.99 |
| Spain | 19 | 15 | — | — | €34.99 |
| Romania | 46 | 22 | 6 | 2 | 114.64 RON |
| United States | 10 | 6 | — | — | $39.99 |
| Austria | 7 | 4 | — | — | €54.90 |
Who is on the shelf right now
Top brands by number of White Mulberry products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mulberry | 141 |
| Mure alb (complex) | 12 |
| Morus alba L. | 11 |
| Mulberry | 11 |
| 1-Deoxynojirimycin | 10 |
| Mulberry | 7 |
Regulatory & positioning
| Botanical source | Morus alba |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar |
No EFSA-authorized health claim exists for White Mulberry, yet brands market it for blood sugar — the gap between claim and positioning is itself a competitive signal.
Where White Mulberry shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is White Mulberry?
White Mulberry (Morus alba) is a botanical extract derived from the leaves of the mulberry tree. It is commonly used in dietary supplements formulated for blood sugar management. As a plant-based ingredient, it is often included in products targeting metabolic health and carbohydrate metabolism. White Mulberry extracts may be standardized for specific compounds such as DNJ (1-deoxynojirimycin), which are of interest in supplement formulation. It is typically found in capsules, tablets, and powder blends designed for use in blood sugar-related supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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