White Birch on the European supplement market
Most ingredient pages tell you what White Birch is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 51 White Birch products from 22 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €25.
How brands use White Birch, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| France | 2 | 2 | — | — | — |
| Italy | 2 | 2 | — | — | — |
| Spain | 13 | 6 | — | — | €24.99 |
| Romania | 31 | 9 | — | — | 39.77 RON |
| BG | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of White Birch products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mesteacăn alb Extract | 23 |
| Mesteacăn alb | 19 |
| Mesteacăn alb (sap) | 5 |
| Mesteacăn alb (dried leaves) | 3 |
| Betula alba | 1 |
Regulatory & positioning
| Botanical source | Betula alba |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, weight loss, joint health |
No EFSA-authorized health claim exists for White Birch, yet brands market it for liver health, weight loss, joint health — the gap between claim and positioning is itself a competitive signal.
Where White Birch shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is White Birch?
White Birch (Betula alba) is a botanical extract derived from the bark and leaves of the birch tree. It is classified as a plant-based ingredient commonly incorporated into dietary supplements. White Birch extracts are used in products marketed for liver health, weight loss, and joint health. The ingredient is valued for its phytochemical content, including flavonoids and phenolic compounds, which contribute to its inclusion in various formulations targeting metabolic and musculoskeletal wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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