Wheat Germ Oil on the European supplement market
Most ingredient pages tell you what Wheat Germ Oil is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 410 Wheat Germ Oil products from 192 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Switzerland shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €32.
New Wheat Germ Oil ads launched per month on Meta — last 6 months.
How brands use Wheat Germ Oil, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 55 | 26 | — | — | €59.90 |
| United Kingdom | 90 | 40 | 1 | 1 | £30.00 |
| France | 13 | 9 | — | — | €30.70 |
| Italy | 52 | 21 | — | — | €21.45 |
| Spain | 43 | 24 | — | — | €20.70 |
| Romania | 73 | 22 | 1 | 1 | 198.00 RON |
| United States | 46 | 29 | — | — | $45.49 |
| Austria | 10 | 7 | — | — | €27.40 |
Who is on the shelf right now
Top brands by number of Wheat Germ Oil products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Weizenkeimöl Hidrolizat | 163 |
| Wheat | 111 |
| Wheat | 15 |
| Wheat Germ | 12 |
| Wheat | 11 |
| Wheat | 11 |
Regulatory & positioning
| Botanical source | Triticum aestivum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Wheat Germ Oil, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Wheat Germ Oil shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Wheat Germ Oil?
Wheat Germ Oil, derived from the germ of the Triticum aestivum (wheat) kernel, is a plant-based oil rich in fatty acids and fat-soluble vitamins. It is commonly used in dietary supplements formulated for beauty and skin health due to its composition. This ingredient is typically included in products marketed for skin nourishment, hair care, and overall cosmetic applications. Wheat Germ Oil serves as a source of essential fatty acids and vitamin E, making it a popular choice in formulations targeting external and internal beauty support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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