Walnut on the European supplement market
Most ingredient pages tell you what Walnut is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 109 Walnut products from 51 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €20.
New Walnut ads launched per month on Meta — last 6 months.
How brands use Walnut, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 16 | 7 | 1 | 1 | €11.90 |
| United Kingdom | 7 | 4 | — | — | £42.95 |
| France | 9 | 5 | — | — | €12.90 |
| Italy | 17 | 6 | — | — | €24.00 |
| Spain | 7 | 3 | 1 | 1 | — |
| Romania | 35 | 12 | — | — | 76.35 RON |
| United States | 3 | 3 | — | — | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Walnut products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Nuc | 27 |
| Nuc Extract | 25 |
| Nuc (leaves) (leaf) | 14 |
| Nuc (leaves) (gemme) | 9 |
| Walnut Buds | 7 |
| Nuc (leaves) (tincture) | 6 |
Regulatory & positioning
| Botanical source | Juglans regia |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Walnut, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Walnut shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Walnut?
Walnut (Juglans regia) is a botanical ingredient derived from the nuts of the walnut tree. It is rich in polyunsaturated fatty acids, particularly alpha-linolenic acid (ALA), and contains various bioactive compounds such as antioxidants and phytochemicals. Walnut extracts and powders are commonly used in dietary supplements formulated for gut health and immunity. These supplements often target consumers interested in plant-based sources of fatty acids and antioxidants. Walnut is typically incorporated in capsules, powders, and functional food products within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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