Vitex on the European supplement market
Most ingredient pages tell you what Vitex is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 572 Vitex products from 291 brands across the EU and US. 20 brands advertise it on Meta right now, and new-ad activity cooled 50% in the last 30 days. France shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €31.
New Vitex ads launched per month on Meta — last 6 months.
How brands use Vitex, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 126 | 62 | — | — | €29.90 |
| United Kingdom | 54 | 34 | 3 | 1 | £29.99 |
| France | 48 | 23 | 34 | 8 | €29.97 |
| Italy | 56 | 32 | 14 | 6 | €25.55 |
| Spain | 49 | 32 | 2 | 2 | €28.95 |
| Romania | 77 | 31 | 18 | 1 | 80.51 RON |
| United States | 71 | 36 | 2 | 1 | $37.49 |
| Austria | 14 | 9 | — | — | €34.99 |
Who is on the shelf right now
Top brands by number of Vitex products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitex agnus-castus (extract) | 530 |
| Vitex (berry) | 18 |
| Vitex | 9 |
| Pepper | 4 |
| Vitex (fruit powder) | 3 |
| Vitexin | 3 |
Regulatory & positioning
| Botanical source | Vitex |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hormonal, womens health, stress |
No EFSA-authorized health claim exists for Vitex, yet brands market it for hormonal, womens health, stress — the gap between claim and positioning is itself a competitive signal.
Where Vitex shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitex?
Vitex, also known as chaste tree berry, is a botanical extract derived from the fruit of the Vitex agnus-castus plant. It is commonly used in dietary supplements formulated for hormonal balance, women’s health, and mood regulation. Vitex is often included in products marketed for managing symptoms related to hormonal fluctuations and stress. As a plant-based ingredient, it is valued for its traditional use in formulations targeting female wellness and emotional well-being.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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