Vitamins and Minerals on the European supplement market
Most ingredient pages tell you what Vitamins and Minerals is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 44 Vitamins and Minerals products from 29 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €55.
How brands use Vitamins and Minerals, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | — |
| United Kingdom | 12 | 6 | — | — | £47.50 |
| France | 2 | 2 | — | — | — |
| Italy | 2 | 2 | — | — | — |
| Spain | 5 | 3 | — | — | €54.50 |
| Romania | 2 | 2 | — | — | — |
| United States | 11 | 5 | — | — | $38.99 |
| Austria | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Vitamins and Minerals products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamins and minerals | 25 |
| Vitamine și minerale (complex) | 8 |
| Vitamine și minerale (premix) | 7 |
| Vitamins & Minerals | 3 |
| Vitamins & Minerals | 1 |
Regulatory & positioning
| Botanical source | Vitamins and minerals |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, energy, general wellness |
No EFSA-authorized health claim exists for Vitamins and Minerals, yet brands market it for immunity, energy, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Vitamins and Minerals shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamins and Minerals?
Vitamins and minerals are essential micronutrients that include a variety of organic compounds (vitamins) and inorganic elements (minerals). They are commonly incorporated into dietary supplements across multiple categories, including multivitamins, mineral complexes, and combination formulas. These ingredients are frequently used in products marketed for immunity, energy, and general wellness. Formulators often select specific vitamins and minerals based on their stability, bioavailability, and compatibility with other components in the supplement matrix.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access