Vitamins on the European supplement market
Most ingredient pages tell you what Vitamins is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 151 Vitamins products from 106 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €32.
How brands use Vitamins, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 10 | 6 | — | — | €39.99 |
| United Kingdom | 11 | 8 | — | — | £40.39 |
| France | 15 | 14 | — | — | €35.00 |
| Italy | 30 | 24 | — | — | €27.00 |
| Spain | 26 | 24 | — | — | €24.95 |
| Romania | 37 | 14 | — | — | 283.58 RON |
| United States | 7 | 5 | — | — | $44.00 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Vitamins products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamins | 141 |
| Brewer's Yeast Vitamins | 3 |
| Brewer's Yeast | 1 |
| Brewer's Yeast Vitamins | 1 |
| Brewer's Yeast Vitamins | 1 |
| Brewer's Yeast Vitamins | 1 |
Regulatory & positioning
| Botanical source | Vitamins |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, energy, general wellness |
No EFSA-authorized health claim exists for Vitamins, yet brands market it for immunity, energy, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Vitamins shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamins?
Vitamins are organic compounds essential for various physiological functions and are commonly included in dietary supplements. They encompass a range of substances such as vitamin A, B-complex vitamins, vitamin C, D, E, and K. Vitamins are frequently used in products marketed for immunity, energy, and general wellness. They are often formulated in multivitamins, specialty blends, and functional supplements targeting broad consumer needs. As micronutrients, vitamins play a role in supporting overall nutritional intake in supplement form.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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