Vitamin K on the European supplement market
Most ingredient pages tell you what Vitamin K is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 4,578 Vitamin K products from 1,032 brands across the EU and US. 218 brands advertise it on Meta right now, and new-ad activity cooled 31% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €28.
New Vitamin K ads launched per month on Meta — last 6 months.
How brands use Vitamin K, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1,009 | 178 | 262 | 40 | €31.46 |
| United Kingdom | 1,052 | 216 | 349 | 14 | £29.99 |
| France | 131 | 61 | 77 | 24 | €29.70 |
| Italy | 270 | 90 | 102 | 22 | €19.99 |
| Spain | 236 | 96 | 247 | 20 | €24.98 |
| Romania | 410 | 76 | 159 | 29 | 95.00 RON |
| United States | 430 | 141 | 62 | 17 | $35.12 |
| Austria | 171 | 42 | 82 | 12 | €29.90 |
Who is on the shelf right now
Top brands by number of Vitamin K products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina K | 1,631 |
| Vitamin K2 | 1,519 |
| Vitamina K (menaquinone-7) | 354 |
| Vitamina K (MK-7) | 303 |
| Vitamin K1 | 199 |
| Vitamina K (MK7) | 99 |
Regulatory & positioning
| Botanical source | Vitamin K |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | joint health, heart health, longevity |
Where Vitamin K shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin K?
Vitamin K is a fat-soluble vitamin commonly included in dietary supplements. It exists primarily in two forms: K1 (phylloquinone), found in plant sources, and K2 (menaquinone), produced by bacteria and present in fermented foods. Vitamin K is used in products marketed for joint health, heart health, and longevity. It is often combined with other fat-soluble vitamins or minerals to complement formulations targeting these areas. Its role as a vitamin classifies it as an essential nutrient in supplement development.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access