Vitamin E on the European supplement market
Most ingredient pages tell you what Vitamin E is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 4,296 Vitamin E products from 680 brands across the EU and US. 181 brands advertise it on Meta right now, and new-ad activity cooled 27% in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €28.
New Vitamin E ads launched per month on Meta — last 6 months.
How brands use Vitamin E, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1,065 | 151 | 102 | 21 | €29.99 |
| United Kingdom | 1,337 | 158 | 10 | 4 | £24.95 |
| France | 136 | 46 | 70 | 18 | €27.00 |
| Italy | 283 | 71 | 151 | 24 | €24.60 |
| Spain | 283 | 75 | 122 | 35 | €23.95 |
| Romania | 739 | 75 | 127 | 25 | 88.71 RON |
| United States | 121 | 29 | 3 | 2 | $39.95 |
| Austria | 93 | 18 | 39 | 4 | €32.45 |
Who is on the shelf right now
Top brands by number of Vitamin E products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina E | 3,716 |
| Vitamina E (d alpha tocopherol) | 377 |
| Vitamina E (mixed tocopherols) | 81 |
| Vitamina E (tocopheryl acetate) | 51 |
| Tocotrienols | 41 |
| Vitamina E (tocopherol succinate) | 15 |
Regulatory & positioning
| Botanical source | Vitamin E |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | beauty, heart health |
Where Vitamin E shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin E?
Vitamin E is a fat-soluble vitamin commonly included in dietary supplements. It exists in several forms, with tocopherols and tocotrienols being the most prevalent. Vitamin E is used in products marketed for beauty and heart health, often incorporated for its antioxidant properties and role in skin and cardiovascular formulations. It is typically found in multivitamins, antioxidant blends, and specialized supplements targeting overall wellness. Formulators may select different vitamin E isomers depending on the desired product profile and stability considerations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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