Vitamin D3 & K2 on the European supplement market
Most ingredient pages tell you what Vitamin D3 & K2 is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 47 Vitamin D3 & K2 products from 36 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €90.
How brands use Vitamin D3 & K2, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 13 | 11 | 6 | 1 | €84.19 |
| United Kingdom | 2 | 2 | — | — | — |
| France | 2 | 2 | — | — | — |
| Italy | 5 | 4 | — | — | €94.90 |
| Spain | 4 | 3 | — | — | — |
| Romania | 6 | 4 | — | — | — |
| United States | 10 | 7 | — | — | $124.00 |
| Austria | 0 | 0 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Vitamin D3 & K2 products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina D3 și K2 (liquid blend) | 24 |
| Vitamina D3 și K2 (MK7) | 10 |
| Vitamin D3 & K2 Liposomal | 6 |
| Vitamin D3 & K2 Liposomal | 5 |
| Vitamin D3 and K2 | 2 |
Regulatory & positioning
| Botanical source | Vitamin D3 and vitamin K2 |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, joint health |
No EFSA-authorized health claim exists for Vitamin D3 & K2, yet brands market it for immunity, joint health — the gap between claim and positioning is itself a competitive signal.
Where Vitamin D3 & K2 shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin D3 & K2?
Vitamin D3 and vitamin K2 are fat-soluble vitamins commonly used together in dietary supplements. Vitamin D3 is a form of vitamin D, while vitamin K2 belongs to the vitamin K family, often found as menaquinone. These vitamins are typically included in formulations aimed at bone and joint health as well as immune system support. They are fat-soluble substances, often combined to complement each other in absorption and function. Products containing vitamin D3 and K2 are frequently marketed for immunity and joint health applications.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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