Vitamin D on the European supplement market
Most ingredient pages tell you what Vitamin D is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 11,160 Vitamin D products from 1,634 brands across the EU and US. 579 brands advertise it on Meta right now, and new-ad activity cooled 20% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €31.
New Vitamin D ads launched per month on Meta — last 6 months.
How brands use Vitamin D, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2,037 | 237 | 744 | 90 | €30.99 |
| United Kingdom | 2,607 | 318 | 500 | 21 | £24.99 |
| France | 499 | 145 | 800 | 76 | €27.90 |
| Italy | 794 | 162 | 306 | 68 | €22.00 |
| Spain | 737 | 174 | 447 | 70 | €24.90 |
| Romania | 1,373 | 105 | 572 | 58 | 84.19 RON |
| United States | 1,042 | 224 | 139 | 39 | $34.00 |
| Austria | 325 | 58 | 209 | 37 | €29.90 |
Who is on the shelf right now
Top brands by number of Vitamin D products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina D | 6,753 |
| Vitamin D3 | 2,858 |
| Vitamina D (cholecalciferol) | 874 |
| Vitamina D (D3) | 152 |
| Vitamina D (colecalciferol) | 129 |
| Vitamin D2 | 43 |
Regulatory & positioning
| Botanical source | Vitamin D |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | immunity, joint health |
Where Vitamin D shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin D?
Vitamin D is a fat-soluble vitamin commonly included in dietary supplements. It is frequently used in products marketed for immunity and joint health. Vitamin D can be found in various supplement forms, including capsules, tablets, and liquids. It is often combined with other nutrients such as calcium or magnesium to complement formulations targeting bone and musculoskeletal wellness. As a key nutrient, vitamin D plays a role in formulations aimed at general wellness and maintenance.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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