Vitamin C on the European supplement market
Most ingredient pages tell you what Vitamin C is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 16,202 Vitamin C products from 1,734 brands across the EU and US. 729 brands advertise it on Meta right now, and new-ad activity cooled 25% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €31.
New Vitamin C ads launched per month on Meta — last 6 months.
How brands use Vitamin C, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3,128 | 246 | 1,697 | 100 | €29.95 |
| United Kingdom | 3,037 | 311 | 732 | 21 | £24.95 |
| France | 978 | 180 | 685 | 97 | €29.40 |
| Italy | 1,552 | 177 | 601 | 106 | €24.00 |
| Spain | 1,506 | 202 | 457 | 91 | €26.30 |
| Romania | 2,138 | 120 | 1,289 | 81 | 103.84 RON |
| United States | 998 | 204 | 152 | 30 | $37.46 |
| Austria | 414 | 55 | 189 | 26 | €29.90 |
Who is on the shelf right now
Top brands by number of Vitamin C products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina C | 13,185 |
| Vitamin C Ascorbate | 694 |
| Vitamina C (L-ascorbic acid) | 475 |
| Vitamina C (ascorbic acid) | 405 |
| Vitamin Blend | 312 |
| Vitamin Blend | 269 |
Regulatory & positioning
| Botanical source | Vitamin C |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | immunity, beauty, energy |
Where Vitamin C shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin C?
Vitamin C is a water-soluble vitamin commonly included in dietary supplements. It is used in various supplement formats such as tablets, capsules, powders, and effervescent formulations. Vitamin C is frequently found in products marketed for immunity, beauty, and energy. Its antioxidant properties and role as a cofactor in enzymatic reactions make it a versatile ingredient in multivitamin complexes, immune support blends, and skin health formulations. Formulators often combine it with other vitamins and minerals to enhance product appeal in the wellness and personal care markets.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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