Vitamin B9 on the European supplement market
Most ingredient pages tell you what Vitamin B9 is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 6,924 Vitamin B9 products from 1,167 brands across the EU and US. 171 brands advertise it on Meta right now, and new-ad activity cooled 15% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €28.
New Vitamin B9 ads launched per month on Meta — last 6 months.
How brands use Vitamin B9, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1,492 | 204 | 157 | 26 | €29.99 |
| United Kingdom | 1,512 | 211 | 103 | 6 | £24.99 |
| France | 312 | 102 | 284 | 26 | €29.45 |
| Italy | 575 | 122 | 39 | 19 | €21.90 |
| Spain | 477 | 116 | 73 | 16 | €24.96 |
| Romania | 786 | 82 | 47 | 18 | 94.27 RON |
| United States | 478 | 135 | 83 | 20 | $38.50 |
| Austria | 213 | 46 | 176 | 7 | €29.95 |
Who is on the shelf right now
Top brands by number of Vitamin B9 products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina B9 | 5,144 |
| Folate | 500 |
| Vitamina B9 (calcium L-methylfolate) | 223 |
| Vitamina B9 (glucosamine salt) | 150 |
| Vitamina B9 (folic acid) | 121 |
| Vitamina B9 (pteroylmonoglutamic acid) | 118 |
Regulatory & positioning
| Botanical source | Vitamin B9 |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | prenatal, energy |
Where Vitamin B9 shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin B9?
Vitamin B9, also known as folate or folic acid, is a water-soluble vitamin belonging to the B-complex group. It is commonly used in dietary supplements formulated for prenatal health and energy support. Vitamin B9 is included in multivitamins, B-complex formulas, and prenatal supplements. It plays a role as a nutrient involved in various metabolic processes. Its inclusion in supplement products is aimed at addressing nutritional needs related to these applications.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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