Vitamin B8 on the European supplement market
Most ingredient pages tell you what Vitamin B8 is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 141 Vitamin B8 products from 74 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €30.
New Vitamin B8 ads launched per month on Meta — last 6 months.
How brands use Vitamin B8, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 11 | 3 | — | — | — |
| United Kingdom | 2 | 1 | — | — | — |
| France | 73 | 39 | 1 | 1 | €28.58 |
| Italy | 16 | 11 | — | — | €30.75 |
| Spain | 5 | 5 | — | — | — |
| Romania | 28 | 10 | 1 | 1 | 72.00 RON |
| Switzerland | 5 | 4 | — | — | CHF 32.90 |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Vitamin B8 products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina B8 (biotin) | 66 |
| Vitamin B8 | 42 |
| Vitamina B8 (D-biotin) | 19 |
| Vitamina B8 (biotine) | 9 |
| Vitamina B8 (D-biotine) | 6 |
Regulatory & positioning
| Botanical source | Vitamin B8 |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Vitamin B8, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Vitamin B8 shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin B8?
Vitamin B8, also known as inositol, is a water-soluble vitamin-like substance often classified within the B-complex group. It is commonly included in dietary supplements aimed at beauty and wellness, particularly those focused on skin, hair, and nail health. Vitamin B8 is used in formulations such as multivitamins, hair care supplements, and products marketed for overall appearance enhancement. Its inclusion is based on its role as a nutrient involved in cellular processes. As a versatile ingredient, it is compatible with various supplement formats including capsules, tablets, and powders.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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