Vitamin B7 on the European supplement market
Most ingredient pages tell you what Vitamin B7 is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 6,442 Vitamin B7 products from 1,130 brands across the EU and US. 277 brands advertise it on Meta right now, and new-ad activity cooled 7% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €40.
New Vitamin B7 ads launched per month on Meta — last 6 months.
How brands use Vitamin B7, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1,627 | 202 | 552 | 50 | €34.90 |
| United Kingdom | 1,463 | 203 | 24 | 4 | £25.00 |
| France | 247 | 92 | 311 | 40 | €31.50 |
| Italy | 515 | 119 | 298 | 37 | €23.90 |
| Spain | 459 | 114 | 254 | 38 | €25.00 |
| Romania | 763 | 78 | 284 | 30 | 112.00 RON |
| United States | 404 | 120 | 51 | 12 | $34.99 |
| Austria | 213 | 49 | 168 | 9 | €29.99 |
Who is on the shelf right now
Top brands by number of Vitamin B7 products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina B7 | 6,088 |
| Vitamina B7 (D-biotin) | 191 |
| Vitamina B7 (D-) | 45 |
| Vitamina B7 (D-form) | 41 |
| Vitamina B7 (biotin) | 36 |
| Vitamina B7 (magnesium biotinate) | 20 |
Regulatory & positioning
| Botanical source | Vitamin B7 |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | beauty, energy, brain health |
Where Vitamin B7 shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin B7?
Vitamin B7, also known as biotin, is a water-soluble vitamin belonging to the B-complex group. It is commonly included in dietary supplements formulated for beauty, energy, and brain health categories. Vitamin B7 is often incorporated into multivitamins, hair and skin formulations, and energy-boosting blends. As a vitamin, it plays a role in various metabolic processes, making it a popular choice for products targeting consumers interested in overall wellness and vitality.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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