Vitamin B6 on the European supplement market
Most ingredient pages tell you what Vitamin B6 is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 12,067 Vitamin B6 products from 1,504 brands across the EU and US. 358 brands advertise it on Meta right now, and new-ad activity cooled 24% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €27.
New Vitamin B6 ads launched per month on Meta — last 6 months.
How brands use Vitamin B6, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2,499 | 233 | 839 | 61 | €29.99 |
| United Kingdom | 2,323 | 268 | 114 | 7 | £24.99 |
| France | 729 | 158 | 520 | 58 | €27.73 |
| Italy | 1,256 | 159 | 172 | 45 | €24.50 |
| Spain | 1,110 | 177 | 220 | 49 | €24.53 |
| Romania | 1,437 | 101 | 345 | 42 | 98.00 RON |
| United States | 515 | 150 | 95 | 16 | $39.95 |
| Austria | 363 | 53 | 218 | 17 | €29.90 |
Who is on the shelf right now
Top brands by number of Vitamin B6 products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina B6 | 7,065 |
| Vitamin B6 Chloride | 4,055 |
| Vitamin B6 Phosphate | 738 |
| Vitamina B6 (pyridoxine) | 95 |
| Vitamina B6 (pyridoxine HCl) | 88 |
| Vitamina B6 (P-5-P) | 27 |
Regulatory & positioning
| Botanical source | Vitamin B6 |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, brain health |
No EFSA-authorized health claim exists for Vitamin B6, yet brands market it for energy, brain health — the gap between claim and positioning is itself a competitive signal.
Where Vitamin B6 shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin B6?
Vitamin B6 is a water-soluble vitamin commonly included in dietary supplements. It belongs to the B-vitamin complex and is frequently used in formulations targeting energy metabolism and cognitive function. Vitamin B6 is found in multivitamins, B-complex supplements, and products marketed for brain health and mental performance. Its inclusion is often aimed at supporting overall nutritional balance in these categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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