Vitamin B5 on the European supplement market
Most ingredient pages tell you what Vitamin B5 is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 5,680 Vitamin B5 products from 971 brands across the EU and US. 56 brands advertise it on Meta right now, and new-ad activity cooled 31% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €27.
New Vitamin B5 ads launched per month on Meta — last 6 months.
How brands use Vitamin B5, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1,384 | 182 | 114 | 14 | €29.99 |
| United Kingdom | 1,390 | 186 | 8 | 3 | £24.48 |
| France | 239 | 85 | 31 | 10 | €27.90 |
| Italy | 431 | 101 | 10 | 7 | €21.73 |
| Spain | 415 | 104 | 23 | 8 | €23.56 |
| Romania | 723 | 75 | 46 | 8 | 100.00 RON |
| United States | 213 | 79 | — | — | $39.00 |
| Austria | 201 | 41 | 2 | 1 | €29.97 |
Who is on the shelf right now
Top brands by number of Vitamin B5 products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina B5 | 2,968 |
| Vitamina B5 (calcium salt) | 943 |
| Vitamina B5 (calcium D-pantothenate) | 709 |
| Vitamina B5 (calcium pantothenate) | 519 |
| vitamin B5 | 428 |
| Vitamina B5 (pantothenic acid) | 70 |
Regulatory & positioning
| Botanical source | Vitamin B5 |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | energy, brain health, beauty |
Where Vitamin B5 shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin B5?
Vitamin B5, also known as pantothenic acid, is a water-soluble vitamin belonging to the B-complex group. It is commonly included in dietary supplements formulated for energy metabolism, cognitive function, and skin health. Vitamin B5 is used in products marketed for energy, brain health, and beauty, often combined with other B vitamins and nutrients. Its role as a coenzyme precursor makes it a frequent choice in multivitamin complexes, sports nutrition, and beauty formulations aimed at overall wellness support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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