Vitamin B3 on the European supplement market
Most ingredient pages tell you what Vitamin B3 is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 6,558 Vitamin B3 products from 1,080 brands across the EU and US. 120 brands advertise it on Meta right now, and new-ad activity grew 13% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €28.
New Vitamin B3 ads launched per month on Meta — last 6 months.
How brands use Vitamin B3, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1,513 | 189 | 270 | 23 | €29.98 |
| United Kingdom | 1,475 | 202 | 101 | 6 | £24.99 |
| France | 298 | 91 | 57 | 15 | €29.90 |
| Italy | 576 | 113 | 98 | 17 | €22.90 |
| Spain | 504 | 122 | 30 | 13 | €24.95 |
| Romania | 849 | 81 | 42 | 14 | 98.99 RON |
| United States | 324 | 103 | 8 | 6 | $39.95 |
| Austria | 217 | 41 | 46 | 5 | €29.95 |
Who is on the shelf right now
Top brands by number of Vitamin B3 products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina B3 | 5,016 |
| Vitamina B3 (nicotinamide) | 538 |
| Niacinamide | 255 |
| Niacin | 224 |
| Niacinamide | 199 |
| Vitamina B3 (niacinamide) | 95 |
Regulatory & positioning
| Botanical source | Nicotinic acid |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | energy, heart health, beauty |
Where Vitamin B3 shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin B3?
Vitamin B3, also known as Nicotinic acid, is a water-soluble vitamin belonging to the B-complex group. It is commonly included in dietary supplements formulated for energy metabolism, cardiovascular health, and skin care. As a vitamin, it plays a role in cellular processes and is often found in multivitamins, B-complex blends, and specialty formulations targeting general wellness. Products marketed for energy, heart health, and beauty frequently incorporate Vitamin B3 to complement other ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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