Vitamin B2 on the European supplement market
Most ingredient pages tell you what Vitamin B2 is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 5,839 Vitamin B2 products from 986 brands across the EU and US. 97 brands advertise it on Meta right now, and new-ad activity cooled 3% in the last 30 days. France shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €28.
New Vitamin B2 ads launched per month on Meta — last 6 months.
How brands use Vitamin B2, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1,471 | 183 | 179 | 24 | €29.98 |
| United Kingdom | 1,215 | 172 | 84 | 4 | £23.99 |
| France | 256 | 92 | 186 | 15 | €25.90 |
| Italy | 579 | 105 | 33 | 10 | €21.90 |
| Spain | 441 | 98 | 17 | 8 | €24.37 |
| Romania | 687 | 76 | 41 | 10 | 89.00 RON |
| United States | 251 | 87 | 26 | 3 | $39.95 |
| Austria | 209 | 42 | 49 | 6 | €29.90 |
Who is on the shelf right now
Top brands by number of Vitamin B2 products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina B2 | 4,486 |
| Riboflavin | 579 |
| Vitamin B2 Phosphate | 497 |
| Vitamina B2 (riboflavin) | 284 |
| Vitamina B2 (R-5-P) | 5 |
| Vitamina B2 (Riboflavine) | 4 |
Regulatory & positioning
| Botanical source | Vitamin B2 |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | energy, brain health, beauty |
Where Vitamin B2 shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin B2?
Vitamin B2, also known as riboflavin, is a water-soluble vitamin belonging to the B-complex group. It is commonly included in dietary supplements formulated for energy metabolism, brain health, and beauty-related products such as those targeting skin, hair, and nails. Vitamin B2 is often combined with other B vitamins in multivitamin and B-complex formulations. Its role as a coenzyme in various metabolic processes makes it a popular ingredient in supplements aimed at general wellness and vitality.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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