Vitamin B12 on the European supplement market
Most ingredient pages tell you what Vitamin B12 is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 9,489 Vitamin B12 products from 1,358 brands across the EU and US. 300 brands advertise it on Meta right now, and new-ad activity cooled 12% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €39.
New Vitamin B12 ads launched per month on Meta — last 6 months.
How brands use Vitamin B12, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2,150 | 228 | 555 | 62 | €29.91 |
| United Kingdom | 2,202 | 268 | 395 | 13 | £24.95 |
| France | 363 | 118 | 342 | 37 | €27.90 |
| Italy | 764 | 140 | 110 | 42 | €24.50 |
| Spain | 675 | 134 | 130 | 20 | €24.34 |
| Romania | 989 | 89 | 176 | 25 | 99.00 RON |
| United States | 600 | 165 | 155 | 31 | $34.95 |
| Austria | 279 | 48 | 198 | 15 | €29.90 |
Who is on the shelf right now
Top brands by number of Vitamin B12 products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina B12 | 7,350 |
| Vitamina B12 (methylcobalamin) | 1,020 |
| Vitamina B12 (cyanocobalamin) | 811 |
| Methylcobalamin | 88 |
| Vitamina B12 (methylated) | 49 |
| Vitamina B12 (methyl) | 44 |
Regulatory & positioning
| Botanical source | Vitamin B12 |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | energy, brain health |
Where Vitamin B12 shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin B12?
Vitamin B12 is a water-soluble vitamin commonly included in dietary supplements. It is used in products marketed for energy and brain health, often found in multivitamins, B-complex formulas, and specialized cognitive support supplements. Vitamin B12 plays a role as a coenzyme in various metabolic processes. Its inclusion is typical in formulations targeting overall nutritional support, particularly those aimed at individuals seeking to complement their dietary intake of essential nutrients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access