Vitamin B1 on the European supplement market
Most ingredient pages tell you what Vitamin B1 is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 5,721 Vitamin B1 products from 1,002 brands across the EU and US. 71 brands advertise it on Meta right now, and new-ad activity grew 55% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €28.
New Vitamin B1 ads launched per month on Meta — last 6 months.
How brands use Vitamin B1, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1,329 | 186 | 65 | 14 | €29.90 |
| United Kingdom | 1,233 | 186 | 6 | 2 | £24.48 |
| France | 204 | 81 | 19 | 6 | €26.45 |
| Italy | 620 | 104 | 24 | 8 | €22.00 |
| Spain | 436 | 102 | 12 | 5 | €23.98 |
| Romania | 700 | 74 | 31 | 10 | 85.94 RON |
| United States | 256 | 92 | 25 | 5 | $38.00 |
| Austria | 195 | 43 | 36 | 3 | €29.99 |
Who is on the shelf right now
Top brands by number of Vitamin B1 products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina B1 | 3,427 |
| Vitamin B1 Chloride | 1,609 |
| Vitamina B1 (mononitrate) | 231 |
| Vitamina B1 (thiamine mononitrate) | 167 |
| Thiamin | 75 |
| Vitamina B1 (thiamine HCL) | 55 |
Regulatory & positioning
| Botanical source | Vitamin B1 |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | energy, heart health, brain health |
Where Vitamin B1 shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin B1?
Vitamin B1, also known as thiamine, is a water-soluble vitamin belonging to the B-complex group. It is commonly included in dietary supplements formulated for energy metabolism, heart health, and brain function. Vitamin B1 is often found in multivitamins, B-complex blends, and specialized supplements targeting cognitive and cardiovascular wellness. Its role as a coenzyme in carbohydrate metabolism makes it a frequent choice in products marketed for maintaining overall vitality and metabolic processes.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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