Vitamin B Complex on the European supplement market
Most ingredient pages tell you what Vitamin B Complex is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 877 Vitamin B Complex products from 391 brands across the EU and US. 265 brands advertise it on Meta right now, and new-ad activity cooled 27% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €33.
New Vitamin B Complex ads launched per month on Meta — last 6 months.
How brands use Vitamin B Complex, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 95 | 49 | 242 | 44 | €34.90 |
| United Kingdom | 165 | 63 | 95 | 13 | £32.48 |
| France | 52 | 30 | 410 | 36 | €34.45 |
| Italy | 121 | 57 | 140 | 41 | €26.50 |
| Spain | 102 | 45 | 144 | 29 | €29.90 |
| Romania | 86 | 26 | 181 | 31 | 206.68 RON |
| United States | 128 | 57 | 40 | 17 | $39.99 |
| Austria | 10 | 9 | 70 | 11 | €39.90 |
Who is on the shelf right now
Top brands by number of Vitamin B Complex products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| B Complex | 248 |
| B Complex | 126 |
| B Complex | 116 |
| Vitamine B (organic) | 96 |
| B Complex | 86 |
| Vitamin B complex | 77 |
Regulatory & positioning
| Botanical source | Vitamin B complex |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, brain health |
No EFSA-authorized health claim exists for Vitamin B Complex, yet brands market it for energy, brain health — the gap between claim and positioning is itself a competitive signal.
Where Vitamin B Complex shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin B Complex?
Vitamin B Complex is a group of water-soluble vitamins that includes several distinct B vitamins such as B1 (thiamine), B2 (riboflavin), B3 (niacin), B5 (pantothenic acid), B6 (pyridoxine), B7 (biotin), B9 (folate), and B12 (cobalamin). These vitamins are commonly used in dietary supplements formulated for energy metabolism and cognitive function. Vitamin B Complex ingredients are typically found in multivitamins, energy blends, and formulations targeting brain health. They are essential nutrients involved in various biochemical processes but are used in products marketed for their role in energy and mental performance support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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