Vitamin A on the European supplement market
Most ingredient pages tell you what Vitamin A is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 4,001 Vitamin A products from 882 brands across the EU and US. 145 brands advertise it on Meta right now, and new-ad activity grew 20% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €27.
New Vitamin A ads launched per month on Meta — last 6 months.
How brands use Vitamin A, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 795 | 158 | 188 | 22 | €29.95 |
| United Kingdom | 1,026 | 167 | 260 | 4 | £23.82 |
| France | 138 | 53 | 21 | 11 | €25.00 |
| Italy | 289 | 82 | 103 | 25 | €19.90 |
| Spain | 316 | 94 | 50 | 22 | €23.51 |
| Romania | 531 | 75 | 119 | 13 | 97.75 RON |
| United States | 327 | 107 | 8 | 4 | $39.30 |
| Austria | 106 | 30 | 43 | 6 | €29.99 |
Who is on the shelf right now
Top brands by number of Vitamin A products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vitamina A | 2,915 |
| Vitamina A (retinyl acetate) | 407 |
| Vitamina A (retinyl palmitate) | 216 |
| Vitamina A (acetate) | 141 |
| Vitamina A (beta carotene) | 105 |
| Vitamina A (palmitate) | 90 |
Regulatory & positioning
| Botanical source | Vitamin A |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | eye health, immunity, beauty |
Where Vitamin A shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vitamin A?
Vitamin A is a fat-soluble vitamin commonly included in dietary supplements. It exists in several forms, including retinol, retinal, and beta-carotene, a provitamin A carotenoid. Vitamin A is used in products marketed for eye health, immune system support, and beauty formulations, particularly those focused on skin health. It is often found in multivitamins, prenatal supplements, and specialized formulations targeting specific wellness areas. Its inclusion is based on its role as an essential nutrient involved in various physiological processes.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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