Viscum album L. on the European supplement market
Most ingredient pages tell you what Viscum album L. is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 24 Viscum album L. products from 12 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
How brands use Viscum album L., market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 1 | 1 | — | — | — |
| France | 1 | 1 | — | — | — |
| Romania | 12 | 5 | — | — | 78.18 RON |
| United States | 4 | 2 | — | — | — |
| Poland | 2 | 1 | — | — | — |
| Hungary | 2 | 1 | — | — | — |
| BG | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Viscum album L. products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mistletoe | 18 |
| Mistletoe | 2 |
| Mistletoe | 2 |
| Mistletoe | 1 |
| Mistletoe | 1 |
Regulatory & positioning
| Botanical source | Viscum album |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity |
No EFSA-authorized health claim exists for Viscum album L., yet brands market it for immunity — the gap between claim and positioning is itself a competitive signal.
Where Viscum album L. shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Viscum album L.?
Viscum album L., commonly known as European mistletoe, is a botanical extract derived from the leaves and stems of the Viscum album plant. It is used in dietary supplements primarily formulated for immune system support. This plant extract is typically included in products marketed for immunity and general wellness. Viscum album is valued for its bioactive compounds, which contribute to its use in various herbal and botanical supplement blends. It is often found in combination with other plant extracts within formulations targeting immune health.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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