Vetiver on the European supplement market
Most ingredient pages tell you what Vetiver is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 345 Vetiver products from 132 brands across the EU and US. 18 brands advertise it on Meta right now, and new-ad activity cooled 52% in the last 30 days. United States shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €32.
New Vetiver ads launched per month on Meta — last 6 months.
How brands use Vetiver, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 113 | 32 | 18 | 6 | €42.65 |
| United Kingdom | 48 | 23 | 16 | 2 | £29.99 |
| France | 14 | 7 | — | — | €32.90 |
| Italy | 9 | 5 | 2 | 2 | €24.00 |
| Spain | 13 | 9 | 3 | 1 | €29.99 |
| Romania | 86 | 25 | 9 | 4 | 56.01 RON |
| United States | 32 | 16 | 31 | 2 | $40.95 |
| Austria | 15 | 4 | — | — | CHF 74.90 |
Who is on the shelf right now
Top brands by number of Vetiver products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vervain | 226 |
| Pelin | 74 |
| Vetrice (herb) | 17 |
| Vervain | 7 |
| Vervain | 7 |
| Artemisinin | 4 |
Regulatory & positioning
| Botanical source | Vetiver |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, general wellness |
No EFSA-authorized health claim exists for Vetiver, yet brands market it for liver health, general wellness — the gap between claim and positioning is itself a competitive signal.
Where Vetiver shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vetiver?
Vetiver is a botanical extract derived from the roots of the Vetiveria zizanoides plant. It is commonly used in dietary supplements formulated for general wellness and liver health. As a natural plant extract, vetiver is incorporated into products aiming to provide a holistic approach to wellbeing. Its aromatic properties also make it a frequent component in formulations where sensory experience is considered. Vetiver is typically found in herbal blends, tinctures, and capsules within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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