Vervain on the European supplement market
Most ingredient pages tell you what Vervain is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 73 Vervain products from 43 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity cooled 27% in the last 30 days. Italy shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €24.
New Vervain ads launched per month on Meta — last 6 months.
How brands use Vervain, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 5 | — | — | €22.95 |
| United Kingdom | 9 | 6 | — | — | £14.99 |
| France | 6 | 5 | — | — | €24.90 |
| Italy | 10 | 4 | 24 | 2 | €20.20 |
| Spain | 9 | 3 | 22 | 5 | €27.17 |
| Romania | 16 | 8 | — | — | 67.45 RON |
| United States | 2 | 2 | — | — | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Vervain products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Verbena officinalis L. | 41 |
| Verbena | 14 |
| Vetrice (herb) | 3 |
| Vetrice (leaf) | 2 |
| Vetrice (tea) | 2 |
| Vetrice (aerial parts) | 2 |
Regulatory & positioning
| Botanical source | Verbena officinalis L. |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, beauty, womens health |
No EFSA-authorized health claim exists for Vervain, yet brands market it for gut health, beauty, womens health — the gap between claim and positioning is itself a competitive signal.
Where Vervain shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vervain?
Vervain (Verbena officinalis L.) is a botanical extract derived from the flowering plant of the same name. It is commonly incorporated into dietary supplements, particularly those marketed for gut health, beauty, and women’s health. Vervain extract is valued for its traditional use in herbal formulations and is often included in blends aimed at supporting overall wellness. As a plant-based ingredient, it is typically standardized for specific phytochemicals and used in various supplement formats such as capsules, tablets, and liquid extracts.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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