Vanilla on the European supplement market
Most ingredient pages tell you what Vanilla is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 175 Vanilla products from 78 brands across the EU and US. 21 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €28.
New Vanilla ads launched per month on Meta — last 6 months.
How brands use Vanilla, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 56 | 19 | 20 | 6 | €29.93 |
| United Kingdom | 51 | 23 | — | — | £32.00 |
| France | 9 | 7 | 3 | 2 | €29.00 |
| Italy | 1 | 1 | 5 | 4 | — |
| Spain | 3 | 3 | 2 | 2 | — |
| Romania | 4 | 3 | 11 | 4 | — |
| United States | 31 | 10 | 1 | 1 | $124.00 |
| Austria | 5 | 3 | 1 | 1 | €24.45 |
Who is on the shelf right now
Top brands by number of Vanilla products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vanilie | 57 |
| Vanilie Extract (ground pods) | 30 |
| Vanilie (natural flavor) | 22 |
| Vanilie (flavouring) | 20 |
| Vanilla planifolia Extract | 14 |
| Vanilie (Bourbon vanilla aroma) | 11 |
Regulatory & positioning
| Botanical source | Vanilla planifolia |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Vanilla, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Vanilla shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Vanilla?
Vanilla (Vanilla planifolia) is a botanical extract derived from the cured pods of the vanilla orchid. It is primarily used as a flavoring agent in dietary supplements, often incorporated into products marketed for beauty and wellness due to its aromatic profile. Vanilla extract contains a complex mixture of compounds, including vanillin, which contributes to its characteristic scent and taste. It is commonly found in formulations such as collagen supplements, protein powders, and other beauty-oriented products where flavor enhancement is desired alongside the botanical appeal.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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