Valerian on the European supplement market
Most ingredient pages tell you what Valerian is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 905 Valerian products from 395 brands across the EU and US. 61 brands advertise it on Meta right now, and new-ad activity cooled 45% in the last 30 days. Spain shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €24.
New Valerian ads launched per month on Meta — last 6 months.
How brands use Valerian, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 118 | 58 | 53 | 6 | €29.90 |
| United Kingdom | 79 | 43 | 1 | 1 | £22.97 |
| France | 71 | 35 | 16 | 11 | €24.90 |
| Italy | 71 | 37 | 34 | 12 | €21.70 |
| Spain | 111 | 50 | 191 | 8 | €19.85 |
| Romania | 261 | 55 | 55 | 15 | 51.00 RON |
| United States | 91 | 52 | 1 | 1 | $35.00 |
| Austria | 19 | 12 | 6 | 2 | €25.90 |
Who is on the shelf right now
Top brands by number of Valerian products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Valeriana | 364 |
| Valeriană Extract | 352 |
| Valeriana officinalis | 137 |
| Valeriană (root) | 29 |
| Valeriană (valerenic acid) | 10 |
| Valeriană (tincture) | 8 |
Regulatory & positioning
| Botanical source | Valerian |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sleep, stress |
No EFSA-authorized health claim exists for Valerian, yet brands market it for sleep, stress — the gap between claim and positioning is itself a competitive signal.
Where Valerian shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Valerian?
Valerian is a botanical extract derived from the roots of the Valeriana officinalis plant. It is commonly used in dietary supplements formulated for sleep and stress-related applications. Valerian is typically included in products marketed for promoting relaxation, mood balance, and restful sleep. Its use spans various supplement formats such as capsules, tablets, tinctures, and teas. As a plant-based ingredient, valerian is often combined with other botanicals or nutrients targeting stress and sleep support in the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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