Urolithin A on the European supplement market
Most ingredient pages tell you what Urolithin A is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 51 Urolithin A products from 31 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Urolithin A ads launched per month on Meta — last 6 months.
How brands use Urolithin A, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 2 | 1 | 1 | — |
| United Kingdom | 16 | 9 | — | — | £59.50 |
| France | 2 | 2 | — | — | — |
| Italy | 2 | 1 | — | — | — |
| Spain | 2 | 1 | 1 | 1 | — |
| Romania | 3 | 2 | — | — | — |
| United States | 20 | 12 | 12 | 4 | $85.00 |
| Hungary | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Urolithin A products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Urolithin A | 33 |
| Urolitină A (complex) | 18 |
Regulatory & positioning
| Botanical source | Urolithin A |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | longevity |
No EFSA-authorized health claim exists for Urolithin A, yet brands market it for longevity — the gap between claim and positioning is itself a competitive signal.
Where Urolithin A shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Urolithin A?
Urolithin A is a metabolite derived from ellagitannins, a type of polyphenol found in certain fruits and nuts. It is classified as a natural compound rather than a vitamin or mineral. Urolithin A is commonly included in dietary supplements marketed for longevity and cellular health. It is typically used in formulations aimed at aging populations and those interested in maintaining long-term wellness. The ingredient is often featured in products that focus on mitochondrial function and overall vitality, although it is not a vitamin, amino acid, or probiotic.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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