Undaria on the European supplement market
Most ingredient pages tell you what Undaria is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 64 Undaria products from 35 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €32.
New Undaria ads launched per month on Meta — last 6 months.
How brands use Undaria, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 18 | 4 | — | — | €32.45 |
| United Kingdom | 2 | 2 | — | — | — |
| France | 4 | 3 | 1 | 1 | — |
| Italy | 18 | 15 | 5 | 2 | €27.90 |
| Spain | 7 | 4 | — | — | €35.53 |
| Romania | 11 | 3 | — | — | 174.49 RON |
| United States | 2 | 2 | — | — | — |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Undaria products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Undaria pinnatifida | 28 |
| Undaria pinnatifida (Harvey) Suringar 1873 | 23 |
| Undaria pinnatifida Suringar 1873 (seaweed) | 9 |
| Undaria pinnatifida Suringar 1873 (fucoxanthin) | 6 |
| Undaria pinnatifida Suringar 1873 (dried) | 1 |
Regulatory & positioning
| Botanical source | Undaria pinnatifida |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Undaria, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Undaria shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Undaria?
Undaria pinnatifida, commonly known as Undaria, is a type of brown seaweed used as a botanical extract in dietary supplements. It is rich in polysaccharides, minerals, and bioactive compounds. Undaria extracts are typically incorporated into formulations marketed for immunity and longevity. These supplements often target consumers interested in plant-based ingredients and marine-sourced nutrients. The ingredient is valued for its natural origin and inclusion in products that emphasize holistic wellness and age-related health support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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