Type II Collagen on the European supplement market
Most ingredient pages tell you what Type II Collagen is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 29 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 20 Type II Collagen products from 19 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Type II Collagen ads launched per month on Meta — last 6 months.
How brands use Type II Collagen, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 3 | — | — | — |
| United Kingdom | 5 | 4 | — | — | — |
| France | 1 | 1 | — | — | — |
| Spain | 0 | 0 | 1 | 1 | — |
| United States | 6 | 6 | 1 | 1 | $37.98 |
| Poland | 1 | 1 | — | — | — |
| Hungary | 3 | 3 | — | — | — |
| Netherlands | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Type II Collagen products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Colagen din stern de pui Tip II | 8 |
| Colagen din stern de pui Hidrolizat | 3 |
| Colagen din stern de pui (native) | 3 |
| Colagen din stern de pui (patented complex) | 2 |
Regulatory & positioning
| Botanical source | Type II collagen |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | joint health |
No EFSA-authorized health claim exists for Type II Collagen, yet brands market it for joint health — the gap between claim and positioning is itself a competitive signal.
Where Type II Collagen shows up
Across the ad channels and marketplaces RavenBI tracks.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
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