Turmeric on the European supplement market
Most ingredient pages tell you what Turmeric is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 4,095 Turmeric products from 1,046 brands across the EU and US. 227 brands advertise it on Meta right now, and new-ad activity cooled 19% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €34.
New Turmeric ads launched per month on Meta — last 6 months.
How brands use Turmeric, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 607 | 138 | 310 | 31 | €39.90 |
| United Kingdom | 955 | 228 | 567 | 20 | £34.00 |
| France | 232 | 87 | 268 | 27 | €30.12 |
| Italy | 205 | 68 | 87 | 15 | €27.00 |
| Spain | 362 | 115 | 133 | 31 | €32.00 |
| Romania | 641 | 90 | 219 | 34 | 105.00 RON |
| United States | 505 | 176 | 47 | 22 | $39.99 |
| Austria | 56 | 24 | 95 | 12 | €27.43 |
Who is on the shelf right now
Top brands by number of Turmeric products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Zedoary | 1,770 |
| Turmeric (extract) | 1,000 |
| Curcumin | 248 |
| Turmeric | 201 |
| Zedoary | 127 |
| Curcuma longa | 112 |
Regulatory & positioning
| Botanical source | Curcuma longa |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | joint health, gut health |
No EFSA-authorized health claim exists for Turmeric, yet brands market it for joint health, gut health — the gap between claim and positioning is itself a competitive signal.
Where Turmeric shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Turmeric?
Turmeric (Curcuma longa) is a botanical extract derived from the root of the turmeric plant. It contains curcuminoids, which are the primary bioactive compounds of interest. Turmeric extract is commonly used in dietary supplements formulated for joint health and gut health. It is often included in combination with other botanical extracts, vitamins, or minerals. The ingredient is valued for its distinctive yellow color and is also used in products targeting general wellness and inflammation-related formulations, though claims are not made here.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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