Turkey Tail on the European supplement market
Most ingredient pages tell you what Turkey Tail is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 102 Turkey Tail products from 45 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Switzerland shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Turkey Tail ads launched per month on Meta — last 6 months.
How brands use Turkey Tail, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 35 | 20 | — | — | £26.99 |
| France | 1 | 1 | — | — | — |
| Italy | 3 | 1 | — | — | — |
| Romania | 4 | 2 | — | — | — |
| United States | 58 | 20 | — | — | $36.95 |
| Switzerland | 0 | 0 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Turkey Tail products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Turkey Tail Mushroom | 46 |
| Turkey Tail Mushroom | 16 |
| Turkey Tail Mushroom | 15 |
| Turkey Tail Mushroom | 6 |
| Turkey Tail Mushroom | 5 |
| Turkey Tail Mushroom | 4 |
Regulatory & positioning
| Botanical source | Trametes versicolor |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Turkey Tail, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Turkey Tail shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Turkey Tail?
Turkey Tail (Trametes versicolor) is a botanical extract derived from a type of mushroom. It is commonly included in dietary supplements formulated for immune system support and longevity. This ingredient is often found in products marketed for immunity and general wellness. Turkey Tail contains various polysaccharides and bioactive compounds typical of medicinal mushrooms, making it a popular choice in formulations targeting overall health maintenance and aging-related supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access