Trimethylglycine on the European supplement market
Most ingredient pages tell you what Trimethylglycine is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 181 Trimethylglycine products from 89 brands across the EU and US. 12 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €45.
New Trimethylglycine ads launched per month on Meta — last 6 months.
How brands use Trimethylglycine, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 16 | 10 | — | — | €54.90 |
| United Kingdom | 59 | 25 | 1 | 1 | £40.00 |
| France | 3 | 3 | — | — | — |
| Italy | 7 | 5 | — | — | €35.00 |
| Spain | 2 | 2 | — | — | — |
| Romania | 12 | 5 | 3 | 2 | 143.00 RON |
| United States | 69 | 29 | 27 | 8 | $52.95 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Trimethylglycine products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Trimetilglicină | 151 |
| Trimetilglicină (anhydrous) | 23 |
| Trimetilglicină (betaine) | 4 |
| Trimetilglicină (betaine anhydrous) | 2 |
| Trimethylglycine Chloride | 1 |
Regulatory & positioning
| Botanical source | Trimethylglycine |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, energy |
No EFSA-authorized health claim exists for Trimethylglycine, yet brands market it for liver health, energy — the gap between claim and positioning is itself a competitive signal.
Where Trimethylglycine shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Trimethylglycine?
Trimethylglycine (TMG), also known as betaine, is a naturally occurring amino acid derivative. It is commonly used as an ingredient in dietary supplements formulated for liver health and energy support. TMG functions as a methyl donor in various biochemical processes. It is typically included in products marketed for liver function, metabolic health, and overall vitality. The ingredient is valued for its role in formulations targeting methylation pathways and cellular function. Trimethylglycine is often combined with other nutrients such as B vitamins and antioxidants in complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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